Transforming Corvina: From Commodity to Customized Solutions.
- Jimena Tortorella

- Jul 24
- 1 min read
Uruguayan yellow croaker (corvina) is one of Uruguayan's main export products, especially to African markets such as Cameroon, Gabon, and Nigeria.
I had the opportunity to visit Cameroon and tour the warehouse of one of the leading importers. What I saw confirmed what we already know: Uruguayan producers typically export whole fish, with no added value. They are price takers in a concentrated market, with limited control over pricing.
That model has helped provide affordable protein to many African countries — a key contribution to food security across the region. And that should not be underestimated or dismissed.
However, we also believe it's time to think creatively and explore complementary models: new markets and new formats that incorporate greater value-add for Uruguayan products.
We already have the most essential component, high-quality raw material.
The real question is: how do we want to work with it going forward?
It’s not about replacing one model with another — but about taking deliberate, steady steps toward greater diversification and value creation.
That’s the main CORE of Foodsmart Group:
We focus on developing tailored, value-added solutions for clients in Europe and the U.S., across retail, foodservice (HORECA), and industry.
We listen, we visit, we co-create — building products around the unique strengths of Uruguayan fish.
Let’s move forward — step by step.


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